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Smoke-Free Laws Database
Warnings from 2000

Images of Canadian Health Warnings as of December 2000

 

 

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Cigarettes are highly addictive Cigarettes are highly addictive
Children see children do Children see children do
Cigarettes hurt babies Cigarettes hurt babies
Tobacco use can make you impotent Tobacco use can make you impotent
Don't poison us Don't poison us
Tobacco smoke hurts babies Tobacco smoke hurts babies
Cigarettes cause strokes Cigarettes cause strokes
Cigarettes cause mouth disease Cigarettes cause mouth disease
Each year, the equivalent of a small city dies from tobacco use Each year, the equivalent of a small city dies from tobacco use
Cigarettes leave you breathless Cigarettes leave you breathless
Cigarettes are a heartbreaker Cigarettes are a heartbreaker
Cigarettes cause lung cancer Cigarettes cause lung cancer
Cigarettes cause lung cancer Cigarettes cause lung cancer
Idle but deadly Idle but deadly
[Carton wrapper]
Where there's smoke there's hydrogen cyanide		 [Carton wrapper]
Where there's smoke there's hydrogen cyanide
You're not the only one smoking this cigarette You're not the only one smoking this cigarette

 

Manufacturers of cigarettes for sale in Canada are required to print one of the 16 new health warnings shown above on each pack of cigarettes. The requirement came into effect on Dec. 23rd, 2000 for brands with a market share of 2% or more, and will be extended to smaller brands by mid-2001.

The above JPGs were scanned from cigarette packs purchased in Québec on Jan. 2nd, 2001. The new warnings are trickling into retail outlets across the country as stocks of cigarettes are renewed. Warnings showed up first on the country’s four biggest brands: du Maurier, Player’s and Matinée (all manufactured by Imperial Tobacco of Canada, a subsidiary of British American Tobacco) and Export ‘A’ (manufactured by JTI-Macdonald, a subsidiary of Japan Tobacco International).

The new warning system extends to carton wrappers, which now include a warning on each of their six surfaces. (See the second-last warning for an example.)

Note to international readers: in Canada, cigarettes are generally sold in packets of 25, in a format known as “slide and shell” that is a different shape from the internationally more widespread “flip top” or “soft pack” version.
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According to the latest results from the Canadian Tobacco Use Monitoring Survey (CTUMS), for data collected between February and December 2010, about 4.7 million people, representing 17% of the population aged 15 years and older, were current smokers, of which 13% reported smoking daily. Approximately 20% of men were current smokers, higher than the proportion of women (14%).
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