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Packaging & Warnings

In places where most or all traditional forms of advertising have been prohibited, including Canada, the tobacco package has become the last bastion of tobacco promotion. Three decades ago, tobacco companies foresaw the day when advertising would be banned and the pack alone would have to “convey the total product message” (British American Tobacco, 1979).

Canada has been a world leader in requiring tobacco companies to provide—on the package itself—critical information about the health consequences of tobacco use. Research shows that large graphic health warnings on packs are an effective vehicle in communicating health risk information and in detracting from the industry’s use of design features—colours, graphics, logos, embossing, fonts—to communicate positive brand images.

As of 19 June 2012, all packages of cigarettes and little cigars sold at retail in Canada must display one of the 16 new warnings that occupy 75% of the front and back faces.

Eye on the Industry: “Spookily the Same:” The Tobacco Industry is Recycling Australian Arguments in Canada Against Plain and Standardized Packaging
"Canada should adopt plain packaging rules despite what Big Tobacco says", by André Picard
Plain and Standardized Tobacco Packaging: Correcting the Myths
Eye on the Industry: June 2016 (Plain and Standardized Packaging)
The Case for Plain and Standardized Tobacco Packaging
Plain Packaging of Tobacco Products
Toxic constituents information
Face Value? Descriptive Cigarette Brand Labelling and Reported Toxin Levels
Cigarette Emissions Testing, Ingredient Disclosure and Package Labelling: Policy Considerations
Warnings from 2000
Québec Superior Court rules in government’s favour: tobacco companies fail in bid to block new health warnings
Brazillian Packs
Health warnings on tobacco products in Canada
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According to the latest results from the Canadian Community Health Survey, in 2014, 18.1% of Canadians aged 12 and older-about 5.4 million people were smokers. According to the same study, males smoked more than females: 21.4% vs. 14.8%.
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