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Advertising / Promotion

In Canada, almost all forms of tobacco advertising and promotion have been banned under the federal Tobacco Act. Canada has not, however, implemented a comprehensive ban on advertising and promotion as required under the Framework Convention on Tobacco Control, the global tobacco control treaty that Canada ratified in 2005. Tobacco companies may continue to conduct brand preference and information advertising in two venues: in direct mail to a named adult and in premises off-limits to minors, such as bars and casinos.

The marketing of tobacco products in Canada: Increased advertising in 2008/09
The marketing of tobacco products in 2007: The return of cigarette advertising
The changing face of tobacco marketing in Canada: new federal rules, new industry tactics
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According to the latest results from the Canadian Tobacco Use Monitoring Survey (CTUMS), for data collected between February and December 2010, about 4.7 million people, representing 17% of the population aged 15 years and older, were current smokers, of which 13% reported smoking daily. Approximately 20% of men were current smokers, higher than the proportion of women (14%).
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