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Advertising / Promotion

In Canada, almost all forms of tobacco advertising and promotion have been banned under the federal Tobacco Act. Canada has not, however, implemented a comprehensive ban on advertising and promotion as required under the Framework Convention on Tobacco Control, the global tobacco control treaty that Canada ratified in 2005. Tobacco companies may continue to conduct brand preference and information advertising in two venues: in direct mail to a named adult and in premises off-limits to minors, such as bars and casinos.

The marketing of tobacco products in Canada: Increased advertising in 2008/09
The marketing of tobacco products in 2007: The return of cigarette advertising
The changing face of tobacco marketing in Canada: new federal rules, new industry tactics
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According to the latest results from the Canadian Community Health Survey, in 2014, 18.1% of Canadians aged 12 and older-about 5.4 million people were smokers. According to the same study, males smoked more than females: 21.4% vs. 14.8%.
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