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Smoking in Movies

On February 05, 2015, the Smoking & Health Action Foundation held Silencing Big Tobacco on the Big Screen: A Smoke-Free Movies Forum to examine the issue of smoking in the movies and its impact on youth smoking. There was a mix of people in attendance at the forum, either interested in or actively working on this issue – from the research, program/public education and advocacy fields. Participants listened to international experts and learned about approaches in other jurisdictions, both outside of Canada and in Quebec and Alberta. Participants also heard a snapshot of the Ontario evidence to date, and highlights of Ontario activities in support of smoke-free youth-rated movies. 

The following presentations are posted for easy access:

Smoke-free Movies: One Letter Will Save 100,000 Lives 

Dr. Stanton Glantz, Professor of Medicine & Director, Centre for Tobacco Control Research & EducationUniversity of California, San Francisco, School of Medicine

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Regulating the Display and Use of Tobacco Products in Movies: India's Approach 

Shoba John, Founding Member, Advocacy Forum for Tobacco Control, India; Special Advisor, HealthBridge Foundation of Canada

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A Snapshot of the Ontario Evidence 

Dr. Robert Schwartz, Executive Director, Ontario Tobacco Research Unit; Associate Professor, Dalla Lana School of Public Health, University of Toronto

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Panel: Provincial and State Action on Smoking in the Movies

Christine Demers, Prevention Department Coordinator, Quebec Council on Tobacco & Health

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Les Hagen, Executive Director, Action on Smoking & Health, Alberta

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Andrea Kita, Project Manager, Central West Tobacco Control Area Network; Co-chair, Ontario Coalition for Smoke-Free Movies

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According to the latest results from the Canadian Community Health Survey, in 2014, 18.1% of Canadians aged 12 and older-about 5.4 million people were smokers. According to the same study, males smoked more than females: 21.4% vs. 14.8%.
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